Typical Marketing for Listings

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Great marketing starts well before a home ever hits the market. Pricing is a strategic decision, and I always encourage sellers to step back and ask, “Would I buy this home at this price?” That perspective shapes everything that follows.

Preparation is where exceptional results are created. I guide my clients through the California purchase contract and buyer contingencies so there are no surprises. For most listings, I coordinate comprehensive pre-sale inspections—typically including home, termite, roof, and sewer—so buyers are presented with a clean, organized disclosure package before they write an offer. This level of transparency often eliminates inspection contingencies and dramatically reduces renegotiation, helping transactions move forward smoothly and confidently.

When it comes to presentation, every detail matters. Your property is professionally staged and showcased through high-end photography, cinematic video, drone imagery, and immersive 3D tours. Strategic digital marketing, curated email outreach, broker tours, and thoughtfully run open houses ensure the home is seen by the right buyers, not just more buyers.

That said, luxury real estate is about far more than beautiful marketing. Market insight, pricing judgment, and negotiation skill are what ultimately protect value and drive results. This is where my background as both a real estate broker and attorney becomes a meaningful advantage for my clients.

I represent sellers throughout the entire San Francisco Bay Area.  I also have extensive experience with probate and trust sales, where discretion, precision, and process matter just as much as presentation. 

Whether a traditional sale or a court-supervised transaction, every client receives the same elevated level of care, strategy, and execution.

Derek can be reached at 925-451-6679. 

Content by Derek Wagley Oakland Realtor